The LEGO Botanical Collection is a series of sets that allows builders to construct and display lifelike plant models. From roses and tulips to bonsai trees and exotic flowers, the collection offers a diverse range of plant models for builders to enjoy. But how does LEGO determine which plants to include in this unique collection? In this article, we will explore the process of selecting which plants to include in the LEGO Botanical Collection and the factors that contribute to these choices.
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Research and Market Analysis:
The process of selecting plants for the LEGO Botanical Collection begins with extensive research and market analysis. LEGO conducts market research to understand the interests and preferences of their target audience, including LEGO enthusiasts, nature lovers, and adult builders. They also analyze trends in the toy industry and gather feedback from their customers to identify potential plants that would resonate with their consumers.
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Botanical Significance and Popularity:
LEGO considers the botanical significance and popularity of various plants when selecting which ones to include in the collection. They take into account plants that hold cultural or symbolic importance, such as roses, which represent love and beauty. They also consider plants that are widely recognized and loved by people around the world, like sunflowers or orchids. By including plants with cultural significance and wide popularity, LEGO ensures that the Botanical Collection appeals to a broad audience.
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Aesthetic Appeal and Visual Interest:
The aesthetic appeal and visual interest of different plants play a crucial role in their selection for the LEGO Botanical Collection. LEGO designers carefully consider the colors, shapes, and textures of various plants to determine which ones would translate effectively into LEGO brick form. They look for plants that have distinct features and can be accurately represented using LEGO elements. The goal is to create plant models that are visually stunning, capturing the essence and beauty of real plants.
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Buildability and Play Value:
Another important factor in selecting plants for the LEGO Botanical Collection is their buildability and play value. LEGO aims to create sets that not only look realistic but also provide an enjoyable building experience for their customers. They consider the complexity of constructing each plant model, ensuring that the sets are challenging enough to engage builders but still accessible to a wide range of skill levels. The sets should offer a sense of accomplishment and provide opportunities for creative customization and display.
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Variety and Range:
LEGO strives to offer a variety of plant models in the Botanical Collection to cater to different preferences and interests. They aim to include a range of plants with diverse colors, sizes, and shapes. This ensures that builders have a selection to choose from, allowing them to create unique displays or mix and match different plants within their collections. The inclusion of a range of plants adds depth and versatility to the Botanical Collection, making it more appealing to a wider audience.
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Collaboration with Botanical Experts:
Throughout the selection process, LEGO collaborates with botanical experts to ensure the accuracy and authenticity of the plant models. They consult with botanists and horticulturists to gather information on plant anatomy, growth patterns, and other botanical details. This collaboration helps LEGO designers capture the essence of each plant and ensure that the final models are as accurate and realistic as possible. The expertise of botanical professionals plays a crucial role in the selection and design of the plants in the collection.
The process of selecting which plants to include in the LEGO Botanical Collection involves extensive research, market analysis, and collaboration with botanical experts. LEGO considers factors such as botanical significance, popularity, aesthetic appeal, buildability, play value, variety, and range when making their choices. By carefully assessing these factors and incorporating feedback from their target audience, LEGO ensures that the Botanical Collection offers a diverse range of plant models that captivate and engage builders of all ages. Through this meticulous selection process, LEGO successfully brings the beauty of nature to life in the form of LEGO bricks.
